Our creative team was tasked by our general manager to re-imagine the Brooklyn Nets main court for the 2019-20 season and beyond. We wanted to design it to be unique in the NBA landscape and conveyed the vibe of the borough of Brooklyn, while maintaining our core brand elements.
Debuted officially on opening night, October 23, 2019, we’re incredibly proud of the result. Zach Lowe did a feature on the design process for ESPN, which you can check out here.
Creative direction: Jeff Gamble, Steve Vollmer | Design: Jessie Kavana, Derrick Hamilton
// 2019 //
We knew early on that keeping the herringbone wood pattern was a must. Amongst our other main objectives were lightening the overall tone of the court, and using our tertiary “B” mark at center court.
We explored dozens upon dozens of concepts, from graffiti, to Brooklyn neighborhoods, to different ways of re-incorporating to the subway concept so engrained in New York's DNA.
The idea of making the court a more gray tone, reminiscent of the streets and industrial motif at the core of Brooklyn’s identity was one that we all gravitated to early on and across the board.